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Marketing and Product Development for the Senior Market
Marketing and Product Development for the Senior Market Panelists discuss how product design, ... win the allegiance of an aging U.S. senior market to a carrier's brand. They talk specifically about ...- Authors: Jay Jaffe, H Lund, James O'Connor, Christopher J Rogers
- Date: Oct 2002
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance; Long-term Care>Long-term care insurance
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Direct Marketing: Part 3
Direct Marketing: Part 3 Third in a series giving an overview of direct marketing. Marketing and distribution; 10063 1/1/2000 12:00:00 ... marketing. Marketing and distribution; 10063 1/1/2000 12:00:00 AM ...- Authors: H Lund
- Date: Jan 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Contrasting the Product Development Process between Traditional and Non-Traditional Marketing
Incremental marketing expense versus incremental mortality/morbidity expense MR. BRADLEY M. SMITH: Mr. ... available and yet a complete mortality table is not. In reviewing mortality in the past, we have had a ...- Authors: H Lund, Robert J Polilli, Bradley M Smith
- Date: May 1988
- Competency: External Forces & Industry Knowledge>Actuarial methods in business operations
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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What Are The New Niches In Direct Response Marketing?
which is a major mass marketing company in the U.S. Neil is the immediate past chairman of the Non-Traditional ... in the wall. And it is not a small segment of the U.S. or Canadian marketplace. Rather, it is a set of ...- Authors: M Nasim Ali, Ronald Jones, H Lund, Bradley M Smith, John A Martin
- Date: May 1989
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Marketing Arrangements With Financial Institutions
out and aggressively market and sell your product[s] to them. Overview of Mutual Fund Industry Obviously ... indicated a large market segment of some 20% of U.S. households which wanted to buy mutual funds, but ...- Authors: Jay Jaffe, H Lund, Linda D Reed, Lawrence A Seller, Christopher Tomecek
- Date: May 1986
- Competency: External Forces & Industry Knowledge>External forces and business performance; External Forces & Industry Knowledge>Internal forces and business performance; Strategic Insight and Integration>Strategy development
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Direct Response Marketing To Senior Citizens
developing material. One problem you can nwalk into u inadvertently with regard to the graded benefit period ... plan, are paying a surcharge to cover the extra mortality. Thus, they could obtain a better price if they ...- Authors: Application Administrator, H Lund, Raymond J Nacin, Robert J Polilli, Donald M Sceals
- Date: Oct 1985
- Competency: Strategic Insight and Integration>Strategy development; Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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The Impact of Technology on the Distribution of Insurance and Financial Services
up overseas that people are accessing here in the U.S. and getting around essentially every regulation ... company that I wanted to show you that has built an annuity specifically for Web distribution, and it offers ...- Authors: H Lund, Michael Levison
- Date: May 1996
- Competency: External Forces & Industry Knowledge>Internal forces and business performance; Strategic Insight and Integration>Strategy development
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance; Technology & Applications>E-commerce
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Direct Marketing: Part 1—Analysis of Solicitations
analytical approach is dis- played in the table on page 9. The table sets out the data needed, the analysis ... calculations. While the analysis and therefore the table are relatively straightforward, several items deserve ...- Authors: H Lund
- Date: Apr 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance